Public Relations in Policing

What is public relations? Being in the position of Public Relations is being the mediator between your organization and the public. This is a strategic communication process that mutually beneficial relationships organizations their publics.

Being in this position includes anticipating, analyzing and interpreting the public opinion, attitudes and issues. This also includes counselling management at all levels in the organization with regard to policy decisions, courses of action and communication. Lastly, it is also researching and conducting and evaluating on a continuing basis, programs of actions and communication to achieve the informed.

While doing Public Relations you may run into pitfalls. Pitfalls are assuming similarity instead of difference.

In policing you need a public relations because you need that middle man to explain what is actually going on and keep people up to date. This is so important because this can change how people view police brutality. People having access to this public relations is important. Police Brutality can have many different views and these views can change based off what people see. If people only see police officers beating on minorities the minority community will have certain reactions to police solely off of what they see.

An example of this would be #Ferguson.



This was a big movement that was within the marginalized communities. When you are within the position you can spend a lot of money trying to get this together. Having this promoted can spend a lot of money and also look into the case. You have to determine what to display and what not display. Because what you display can change how people view a situation.